Simply Junior

Many researches reveled that more than 50% small business owners do not have their own website and not thinking about having website. Some small business owners like to have a website for their business but they point out many difficulties implementing this strategy to their next year marketing plan. Other side of story, small business owners who have website for their business are enjoying the good online presence for their offline local business. Still there are another set of small business owners just have the website, but do not use its potential to improve their business next level. They will not bother to measure the effectiveness of website performance and no strategies to gain the benefits through online presence.

If you delay implementing corporate website for your small business, you will lose your customers. The era of using yellow pages or phone books or news paper advertisements to find a solution for our daily need has gone now. Many people go to Google and search what they need, than searching many old news papers. If your website is not listing for customer query, you will lose a customer and the business as well. Your web presence or online presence is must in another few years time, but to list your web site on Google for first page results, just having web site not be a solution. You should monitor your website, optimize it for your customer queries.

Your corporate website, I guess, I have right to say it is as a corporate web site, even though it is a small business, it should be unique website to differentiate from your competitors. Further It should align with your corporate Identity to get online customers attention and recognition.

Online presence will help you to spread your business ideas, offers, promotions, announcements. Social media is the latest and smartest tool to spread your business among online customers. Sometimes, you have to need only the kick off to it, others will spread the news, if it is smart enough to catch the audience attention. This will be a good cost effective method of sharing your small business stories and information. If you use TV or Press for this, you should have to spend thousands of dollars to implement this. However one staff member can implement your digital PR campaigns with very low budget.

Showing your business on search engine local results will be key success in online presence for small business owners. Search Engines did not forget small fish in the ocean. They gave big hands to come up and being on search engines when their customers search about their products and service online. If anything search with city name such as web designers in Melbourne, all local web design companies are listing in first results.

Not only that, Small business owners can build small community for their business, you can get feedback for your products and services, ideas to improve your products and services, engage with customers to build long term relationship. You can save lots of money on customer support handing, If you have offline customer support, for same question, your staff member may answer thousands time to different customers or may be same customer. But in web site, you can display frequently ask questions for anyone to view. Imagine how your staff member release from it and how much you can save on telephone bills. How many times you have print your product brochures for promotions, how much cost involve for it? But through your website, you can keep it to view anytime and if needed download it. But at very low cost, only designing part involve the cost, but no cost for usage.

In 2011,it is better to add your website for corporate marketing plan, otherwise you will far behind from your competitors and another few years time, you will regret lo about your decision, not to have a website for your small business. This should be implement is very strategic way. Identify the objectives and goals of your website, get you domain correctly, hosting should be in correct place and select the best company to design and develop your website.

Marketing it: Like the design stage above, you may want to outsource your marketing efforts to professionals who can help you create a social media plan or a marketing road map. However, if you’re willing to get your hands dirty, you may not have to. There are plenty of easy ways to build buzz for your small business site without hiring a full-fledged Internet marketing company. Matt McGee offered some great tips on what he’d do if he was just starting out again. You may not even need people like us.

While the number of SMB owners creating Web sites is up 36 percent over the past two years, that number really needs to grow in the next year. The search engines’ obsession with local has made your Web site an even bigger part of your business and marketing plan. Make sure you’re treating as such.

If you’re ready to have your best year ever no matter what (as my coach Lisa Nichols say), then your first step is to plan to do something different. Here are 7 things to consider doing differently in 2011 that will help take you to the next level:

Move from reactive to proactive. Work on fine-tuning your marketing plan so that your results improve at each step of the way: Getting people in the door or in your funnel, qualifying leads, the selling process, improving the number of people who buy from you, and customer retention. If you don’t have a plan, then the first place to start is to get one, even if it’s not perfect or not complete. You can always improve, and my coach Ali Brown says when you take the first step, even if it’s a baby one, you’ve made a tremendous amount of progress toward your goal rather than if you just stood still in inertia. 
Look at one part of your marketing and make a small improvement. Readers tell me they like my newsletter, and I plan to make some improvements to the format over the next few weeks. That’s one example of a really small change that I can make in my marketing that will improve it for my readers.
Systematize something that’s worked in the past and repeat it. No need to reinvent the wheel if you’ve found the magic formula. Do the magic formula over and over again, perhaps more often, and you’ll increase your results. For example, if you’re good at convincing people to buy from you once you have them on the phone, find out how to get more qualified prospects on the phone with you.
Listen to your clients and roll out a new service offering that they are asking for. A huge part of the battle for getting new clients is getting people to trust you. Why not leverage the people who already trust you – your current clients – and serve them in a new way. Increasing your revenue per client is a great way to help your clients even more and to boost you bottom line at the same time.
Hone your skill. We spend a lot of time working on our core competency – the service we deliver to clients – and getting better at it. Why not get better at a marketing skill? This could include working on your public speaking skills, writing skills, selling skills, negotiation skills, and a host of other skills that will help you become more effective at representing yourself to potential prospects. Sometimes we forget marketing is a skill we can learn just like math – especially those of us who are reluctant marketers. 
Measure. How do you know something is working unless you measure it? Add procedures to measure your marketing effectiveness at each step in the process; then you can begin to see where you need improvements. These include numbers such as conversion ratios, sales per client, and return on marketing campaign. When you do this you’ll naturally be able to improve your return on investment for your marketing dollars.
Celebrate. Stop for a second when you reach a goal and celebrate all the hard work you did that paid off and got you there. Give yourself a reward, practice gratitude for what you received, and then set your next goal.

Which one of these tips speaks to you the most? Mark your calendar right now to take one step toward working this tip into your business so you can envision a brighter 2011.

Every small business will eventually feel the heat and find the need for expansion. The time will come when the small plans that worked when first starting the business may no longer be sufficient.

Understanding What to Expand

The buzzword ‘business expansion’ may be catchy to outsiders but as a business owner you need to understand precisely what to expand in order that the scarce resources that you do have are optimized.

1. You feel increasing personnel helps increase production to meet growing demand.

2. Maximized labor can’t cope with the market demand and you have identified that automating business operations would both reduce costs and increase efficiency.

3. International demand cannot be met as the business is operating now. Diverse markets need localized service points.

4. You need to keep more inventory on hand because price fluctuations don’t allow just-in-time procurement. You are contemplating using a warehouse facility for storage.

5. Your supply chain is hard pressed; it is difficult to manage with the existing logistics operation.

The need for expansion can be a combination of above and you know well that you can hardly push it any further without expanding.

Planning Your Business Expansion

Having identified the exact nature of the expansion needed, the next step is careful planning. Let’s examine each of the above cases.

1. Increasing personnel doesn’t require increased funds. Payroll can be taken care of from the increased revenue from the business.

2. Automated machinery calls for extra skills for operating it. Ideally, you would train a few of your best people to operate the machines or hire extra personnel. Normally, the company that was used to procure the machinery will also provide training as needed. Y

3. Opening localized service points need not be by buying or renting real estate unless you have explored the possibility of outsourcing. This is where having a website comes in handy. The Internet is by far the best way to reach overseas clients. Also, using this method, your business will be open 24/7.

4. Constructing or leasing a new warehouse will increase your asset base but not without a huge investment. You should critically analyze if you can get by with the existing space, maximized by using retractable storage racks, thereby creating more space within your existing warehouse.

5. There is no substitute for augmenting logistics. Your options are either contracting out the supply chain or managing logistics yourself.

Knowing when and how to expand your business is essential for continued success. If you find that you are struggling to keep up with demand, and certain operations are continually pressed for time, then expansion is an option that you will want to carefully consider.

Creating a small business marketing plan as a subcategory of your overall business plan is vital for evoking and accelerating business growth. When you have a plan, you are able to focus on the right things at the right time and measure your progress toward a goal.

Many business owners are resisting planning. When you’re running a business, you can easily be consumed by your day to day responsibilities. But failing to plan can be a great mistake.

Now, what is the essential function of marketing? To generate qualified sales leads. There are any number of methods that can be used to do that but how do you know which methods to use if you don’t have a plan?

And how do you know what your lucrative marketing activities are? How do you invest in those activities if you don’t know how big your budget is, or know what results you are trying to produce?

A marketing plan doesn’t need to be a huge document. First, start with your business goals for the next six months. You should already have these, for example your target revenue, if nothing else.

Now, what marketing goals align with those business goals? Ok, you want to make 100k. How many leads do you need to generate in order to allow your selling activities to close the deals necessary to reach this revenue target?

Next, what marketing strategies are necessary to meet your business goal? Will you need to get more publicity? Expand into a new market? Reach more people in your current market? Create a direct mail campaign? Create sales partnerships?

You must pick one or two that deliver on what you are aiming for and hit your target revenue. Now, determine what specific activities will achieve your strategies.

At this point it gets a little bit tricky. You must choose from a vast pool of marketing options/activities and you must choose the activities that will work best for the potential customer you want to reach. You might need to participate in trade show events where you get face to face with your market.

You might need to launch a new website, you might need to implement a referral program for current customers. The list goes on and on.

Whatever your activities are, put them together into your plan and create target metrics (e.g. number of leads collected, number of prospects you talked to, etc).

Finally, you end up with your marketing plan.

The next step, your sales plan, tells you how the leads generated by marketing will be converted to customers, and how back end sales will be made to those customers. Sales metrics include conversion rates, overall revenues, or revenue per customer/per square foot/per time spent in the store, etc.

The great thing is that now you have something to measure against and you can review things periodically to see if you are on track or if something needs to be adjusted.

This process or call it small business marketing plan, doesn’t need to take a lot of time but the benefits to your business can be huge. Having a plan will give you a lot more insights into your well oiled business machine or parts of your business that need some tweaking.

When you consider Medicare Plans for 2011 from a top-level view, you really have only three options. Understanding the types of Medicare plans available will enable you to compare 2011 Medicare plans on an individual and side-by-side basis to determine which is the best plan for you in 2011. The first option is the one that you have every year; that is, original Medicare. The other options consist of Medigap, otherwise known as a Medicare supplement and lastly, a Medicare Advantage plan.

The first thing to consider is if you should stay with original Medicare and purchase a Part D plan. There is no rule that says you have to purchase a supplemental policy or enroll in a Medicare Advantage plan. Some people choose to stay with original Medicare. The vast majority of these people do so because they have supplemental insurance from a former employer. If you are offered health insurance from your former employer, that coverage will to one degree or another pay after your original Medicare pays.

If you fall into this group, you should at least look at your other options to ensure that you are receiving the best benefits. In some cases, insurance from your former employer may cost more than a Medicare supplement policy and afford less benefit. If you are paying a premium for your employer group supplemental policy, you should explore the costs of a Medicare supplement.

A small group of people choose original Medicare even though they do not have coverage from a former employer. Many of these people do so because they are not aware of their options. When becoming eligible for Medicare you should evaluate all your options.

Choosing original Medicare by itself or an employer group policy without drug benefits will require that you purchase Part D insurance. You are not actually required to purchase Part D, but the late enrollment penalties give you a good incentive to do so.

If your budget allows, you may consider purchasing a supplemental policy in 2011. Medicare supplement policies are referred to as Medigap because they fill the cost-sharing gaps to one degree or another, depending on the individual policy. You must have original Medicare Parts A and B to purchase a Medicare supplement. Plans are standardized and benefits will not vary from one company to the next. Price will vary from one insurance company to the next, as may your perception of the customer service. Some companies have more rate stability than others and these factors should be considered.

Nationally, Medicare supplement Plan F is the most comprehensive and very popular. Another supplement that was introduced June 2010 is Medicare supplement Plan N, which is proving to be wildly popular due to its lower cost. Medicare supplement plans do not include Part D coverage and it must be purchased separately.

Even if you have typically been enrolled in a Medicare Advantage plan, you owe it to yourself to consider a Medicare supplement if you are comparing Medicare plans for 2011. Some 2011 Advantage plans have premiums approaching those of Medicare supplement policies, often with less benefits.

When considering Medicare plans for 2011, your bound to be inundated with marketing materials touting the benefits of Advantage plans. As far as Medicare plans for 2011 go, Medicare Advantage plans generate the most questions and often confusion. Medicare Advantage plans are annual plans that can change yearly or even not renew for the following year.

An Advantage plan is not a Medicare supplement. But rather, you receive your Medicare benefits from a private insurance company that is approved and contracted with CMS (Centers For Medicare and Medicaid). The benefits of an Advantage plan include:

Often little or no monthly premium. Fixed cost sharing, including co-pays, coinsurance and deductibles. Part D is often included. Plans have benefits beyond original Medicare, like dental and vision.

The down-side of an Advantage plan is the uncertainty of an annual plan and often the network restrictions that are part of HMO or PPO plans. You are also subject to restrictive enrollment periods. Plans are offered on a County-by-County basis and what may be available in one County may not be in the next. Premiums also vary based the plan and locations offered. If you are comparing Medicare plans for 2011, you should take a look at these plans to determine if they would be a good fit for you.

Once you have looked at your options from a top level view, you can get down to the business of comparing Medicare plans for 2011. Most insurance companies have all relevant information online to save you time and the trouble of meeting with countless agents.