Simply Junior

Live webinar software can double your sales numbers within a week, and that’s not even the best case scenario. Traditional webinars have been popular for years due to their powerful impact on the consumer. Those who regularly attend webinars prefer the overall atmosphere of this type of event. The old way of setting up webinars can be extremely tedious and time consuming for the host. Doing it right usually means that your viewers enjoyed the presentation and even bought some additional products. When the event doesn’t go as planed, things can get pretty ugly with all of the viewers you invited – precisely why live webinar software is a perfect solution.

Human errors that occur while putting on the presentation are just the start of the problem; there are additional pitfalls when using traditional methods.

Playing the webinar off the host’s desktop or laptop computer is one of the biggest issues. So if you want to verify that everything is running correctly, it usually means that you’re responsible for being available at the precise time of your webinar. You can still suffer an internet service outage and lose all of your prospects within seconds, even if you are at the helm to start your webinar.

Fortunately that’s all about to change. Entirely eliminating the problems associated with old technology has become a reality because of new developments in live webinar software. There is no longer a need to worry about things like internet service outages, or time scheduling in order for your webinars to be a success.

You won’t even need to be around to set up events – they’ll simply auto play at specific times.

Automatically airing previously recorded presentations, which have all of the same elements that the live versions do, is now possible due to this new platform. Automation sequencing allows a multitude of actions to fire off during your presentation ensuring that events run smoothly without your need to physically participate during the telecast. Old technical issues become completely obsolete – including those pesky internet outages that used to cost you huge dollars in lost sales, because new webinar platforms are hosted on commercial grade servers.

It’s a losing proposition to utilize worn-out methods in today’s competitive world of online marketing. Observing how efficiently your time is being spent, and how marketable your products are can reveal a lot. Purchase decisions based on a positive perception your brand is the only way a sale can ever happen. Making use of this innovative technology is going to give you the extra marketing edge you’ve been looking for, but you’ve got to take all the right steps. Good live webinar software is easily recognizable if it offers the services mentioned earlier.

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If you’re ready to have your best year ever no matter what (as my coach Lisa Nichols say), then your first step is to plan to do something different. Here are 7 things to consider doing differently in 2011 that will help take you to the next level:

Move from reactive to proactive. Work on fine-tuning your marketing plan so that your results improve at each step of the way: Getting people in the door or in your funnel, qualifying leads, the selling process, improving the number of people who buy from you, and customer retention. If you don’t have a plan, then the first place to start is to get one, even if it’s not perfect or not complete. You can always improve, and my coach Ali Brown says when you take the first step, even if it’s a baby one, you’ve made a tremendous amount of progress toward your goal rather than if you just stood still in inertia. 
Look at one part of your marketing and make a small improvement. Readers tell me they like my newsletter, and I plan to make some improvements to the format over the next few weeks. That’s one example of a really small change that I can make in my marketing that will improve it for my readers.
Systematize something that’s worked in the past and repeat it. No need to reinvent the wheel if you’ve found the magic formula. Do the magic formula over and over again, perhaps more often, and you’ll increase your results. For example, if you’re good at convincing people to buy from you once you have them on the phone, find out how to get more qualified prospects on the phone with you.
Listen to your clients and roll out a new service offering that they are asking for. A huge part of the battle for getting new clients is getting people to trust you. Why not leverage the people who already trust you – your current clients – and serve them in a new way. Increasing your revenue per client is a great way to help your clients even more and to boost you bottom line at the same time.
Hone your skill. We spend a lot of time working on our core competency – the service we deliver to clients – and getting better at it. Why not get better at a marketing skill? This could include working on your public speaking skills, writing skills, selling skills, negotiation skills, and a host of other skills that will help you become more effective at representing yourself to potential prospects. Sometimes we forget marketing is a skill we can learn just like math – especially those of us who are reluctant marketers. 
Measure. How do you know something is working unless you measure it? Add procedures to measure your marketing effectiveness at each step in the process; then you can begin to see where you need improvements. These include numbers such as conversion ratios, sales per client, and return on marketing campaign. When you do this you’ll naturally be able to improve your return on investment for your marketing dollars.
Celebrate. Stop for a second when you reach a goal and celebrate all the hard work you did that paid off and got you there. Give yourself a reward, practice gratitude for what you received, and then set your next goal.

Which one of these tips speaks to you the most? Mark your calendar right now to take one step toward working this tip into your business so you can envision a brighter 2011.

To build your commercial real estate business as an office in your local town or city, and to gain the right market share for yourself, you are going to need a ‘Strategic Marketing Plan’. Before you create the plan, you will need a ‘Strategic Marketing Position’.

In this way will you make an impact on a consistent basis with the right prospects and players of the commercial property industry. Simply you want the market, the business owners, the property investors, and all the local tenants and buyers, to know that you are the best out there and can help them with their special property need.

So before you start to consider your marketing plan it is worthwhile considering what makes you better than the other agents and brokers in the area. You should have a real reason in being different in your property business, and your prospects must know you for that. This is both an issue for the office and for you as an individual. Everyone in your office should be pushing the same story when they talk to prospects.

Do not say that:

You are the best in the area, and you know what you are doing You are honest with the client from the outset You communicate with the client every step of the way You have operated locally for 20 years and know everyone in town, etc

These generic statements are just that and are of no relevance to the people that you want to attract. Your reason for serving the property marketplace has to be significant and of benefit to the people that you deal with.

You can specialise in a single property type to achieve that relevance to the prospects that you want to attract. Consider statements like this:

We specialise only in retail shopping centre leasing and sales so that the properties we handle can optimise their rental performance, sales turnover, and landlord return given the local demographic and community. We know the industrial leasing and sales market and have a database that captures all the businesses and properties locally for that very reason. This helps out property clients know what competition they are up against, and how they can adjust and target the real opportunity available out there. Office property sales and leasing is our specialty because we have tracked the majority of local major buildings and tenants for some years now, and because of that we know who the major players are, and when they will need to relocate or dispose of critical assets.

This valued approach gives the client or prospect real comfort in knowing that you have something they can use. If you run a typical commercial real estate office, your major services to the clients you serve could be repackaged and focused as:

Professional advisory services in the strategy behind leasing, selling, and managing commercial property in the local business community. You incorporate the trends and sentiment of the local business community plus the decisions and directions of planning authorities so that your clients make the right property decisions based on facts. Target marketing of commercial properties for sale, and lease, using special marketing packages that offer the investment client real impact beyond the standard ‘advertise and wait’ approach that many other agents or brokers use. Property management services offering significant income and expenditure solutions that package and target the asset to the client’s investment cycle of property holding and expected returns.

This rebranding approach is like a business plan in one or two sentences. You give your office a reason to serve the local property investors and those landlords that need your help. When you and your staff start to live and work within the ‘brand’, the market starts to see that you are really different and better than the rest.

Warning: this article reveals an essential strategy that must go in your business plan for small business success. After working with 146 businesses of all sizes I have noticed an inherent difference between success and struggle.

Virtually every sustainable long term enterprise inserts into their small business plans this key strategy. Without fail, most struggling enterprises do not implement this key tactic. So what is the strategy?

Essential Strategy to include in your business plans for small business success.

Stay in touch with prospects and past customers on your database at least every 90 days or less. Now it can be as frequent as weekly, fortnightly, monthly but never more than 90 days.

How do you do this? Well the very first step is to collect all contact data and have a simple database to put them in. Worldwide database management software such as Goldmine and Act are good possibilities for smaller business. Larger businesses will need more sophisticated industry specific versions.

Burn this saying into your mind: “More contact equals more sales.” The reverse is also true: Less contact equals less sales.

In the 21st century a new paradigm of successful business communication has emerged and it does not matter what industry you are in. After all, we are all human beings with wants and needs. Our past and current customers deserve our attention.

If you do not stay in touch with your past or current clients at least quarterly, there is a high percentage chance they will become someone else’s (your competitors new customer).

So this must do strategy no matter what business you are in, is critical to your success. Include it in any business plans for small business success.

It really baffles me when people who work so hard for money don’t want their money to work harder. Managing money is one of the most important and most difficult things in life. We all work for money. We toil day and night, sacrifice our leisure, and leave our near and dear ones and go abroad to brighten our prospects. Then why don’t we make our money work for us. Remember, saving and investing is not about putting your money in a haphazard manner and investing somewhere just because one our friend or relative has told us to do so.

By saving and investing I mean putting your hard earned money to good use so that you can earn maximum profit from your investments. There are many people who believe in earning and spending today. Little do they realize that they are partying all the way to disaster? A day will come when we’ll have to quit the job and relax. But would we really be able to relax? Who will look after our expenses? After our retirement income will cease whereas expenses will be as they were before. We work hard throughout our life so that we could live a comfortable life and provide the same to our children. A major chunk of our income goes towards children education, marriage and providing them with money till they are on their own. Children are dependent on their parents till they grow up and the situation will be just the opposite when we retire.

Do we really want the situation to reverse? Will we be comfortable asking for money from our children? Well, there is no harm but still the answer is a big NO. Also if we consider the growing inflation our expense will grow by leaps and bounds by the time we retire. It’s better to sacrifice some leisure now rather than compromise later on when we are on the brink of retirement. When we are young we can face hardships better but as we grow old we tend to become weak in all aspects be it physical mental or psychological. So at least in one aspect we should be very strong and that is financial and that we can achieve only if we save and invest regularly.